GRO IS TO KNOW WHAT HAPPENS AROUND YOU. BOOK THE SEATS FOR YOUR FAVOURITE EVENTS, CONCERTS OR EVEN NEAREST FOOD OUTLETS. CHECK OUT THE CURRENT STREAMS AND UPCOMING MOVIES & EVENTS NEAR YOU.
Gro is an application that helps in getting you personalized updates and notifications! Our client wanted to create one exciting experience online. Hailing from a metropolitan city their major concern was to create an experience where the customers will be able book prime shows, events all at one place.
Their requirements were simple as they approached to Penpenny with a hope that we could turn their imagination into reality. They needed a mobile application for their product, followed by branding, a classy logo, and a style guide.
The colors used for GRO are fresh and are the first three colors of Rainbow. We added orange in the collection to make it brighter! The color palette we selected consist of colors Violet, Indigo, Blue and Orange. We added the darker shaded of blue to keep the simple scheme and the orange adds the holistic approach that would catch the attention of the viewer.
RGB 67 91 137
RGB 49 152 213
RGB 61 192 209
RGB 244 123 42
Flexibility is a key aspect. We wanted to reflect the meaning of the name in the symbol we were going to design. Combining the client’s direction, and brand identity, we did our own research, and generated few logo concepts.
FINAL LOGO CONCEPT
After many changes we finally were able to reflect their requirement through a simple version of the previous logos. It was one of our creative and sophisticated design that gave us more freedom as we made progress into our UI designs. This logo had the initial “G” in it as well as was surrounded by the colors we had selected. It also gave the sunshine vibe that the color orange reflected. ‘G’ symbolises for growth and the change that this product was going to create. This logo tried to cover all the elements of Gro.
We used Seravek regular font for this project. Seravek is highly functional font. It’s tailored to the demanding needs of information, editorial, and identity design where the twin forces of richness and clarity must co-exist. The resulting letters are unobtrusive, refined and imbued with a sense of forward modernity – essential for a diverse range of work in today’s environment.
Their requirements were simple and minimalistic. They needed the list of food outlets and streaming events where it was viewed at a glance. Provided the location of the customer we created the mobile application where all of their needs were fulfilled and gave their product a classy and poised look.
Penpenny infotech is a best and fun team to work with. As soon as our requirements were provided, their designers did best work based on our expectations. Their employees have a clear vision for both modern UI and UX philosophy and they take every feedback into consideration.