“penpenny is everything you love about writing stories, sharing new things, and asking questions. It’s where you connect and discover a community of your own.”
First things first
What is penpenny?
The Idea
The idea was to build a new home for stories, where questions could be raised, and thoughts could be shared. penpenny is setting up its benchmark. It’s a place where innovative ideas, creative thoughts and Q&A sessions will connect people with different topics.
The purpose was to write small blurbs of texts, images, or big stories and posts! penpenny makes sharing simpler and quicker, allowing users to frequently post brief thoughts.
The Challenge
Our biggest challenge was that to cover all the intricate details at penpenny more than it can be covered in one go. The content at penpenny and marketing teams segmented the details in a way that were inclusive for all verticals.
The features such as sharing posts, stories and questions over a same platform makes it huge. It had to be specific enough to cover these particular elements, settling on a broad overview of the platform with more feature-rich descriptions. We had to make sure every single factor was given equal attention and keep it simple for the users to use it.
Let’s get in details
Technology Used By Our Team
We developed a mix of technology and creativity. Blending in the new concepts of technology penpenny was build using Angular7, NodeJS, MongoDB, Python, Tensorflow and various AWS Services. We chose AWS as our deployment flatform and used multiple services provided by them such as S3 for storage, Pinpoint for emails and push notifications, EC2 for hosting APIs, API gateways and many more. We used Jira for bug tracking, sprint management and Confluence for documentation of entire application. Health monitoring and usage alerts of services was managed using CloudWatch.
Logic behind everything
Logo Concept
A logo should cover all aspects of the product. We wanted to reflect the meaning of our name in the symbol we designed. After many changes we finally created our logo that grips the sole meaning and purpose of penpenny. penpenny is a place where you can earn for your writeups. We created a logo that covers a penny, and the initial letter ‘P’ of our product name. The ‘P’ ends with the nip of pen/pencil. We discovered and designed our logo through research and creativity. We developed our imagination and delivered the end product as we visualized it to be.
Absolute style guide
Color and Font Selection
The colors used for penpenny are red and orange. As their name suggests, red-orange is a cross between the two hues. Extra red than orange symbolises the bright and exciting physical energy. It is known to be playful, energetic, and engaging, just like we want our platform to be. Energetic and engaging! Red orange also symbolize health and vitality. It is optimistic and uplifting – it lifts our spirits. In fact, the qualities of orange are optimistic and uplifting, which we all should implement in our daily lives.
We used PT Sans font for this project. PT Sans is based on Russian Sans Serif types of the second part of the 20th century, but at the same time has distinctive features of contemporary humanistic designs. It gave the content a simple and sophisticated look! It’s tailored to the design where the twin forces of richness and clarity co-exists.
Headings
Seravek Medium
Subheadings
Seravek Regular
Body
Seravek Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
RGB 189 34 42
#BD232B
RGB 248 177 63
#F8B13F
Know us more!
Key Feature of Applications
Topic Selection
Provided with various options, this feature helps the users to select the topics of their interests. Suggestions of trending topics will be given on the homepage to the users according to their topics of interests.
Payment
Shaping your hobbies is fun when you can earn from it. You can earn for your work at penpenny with every new view on your content. Write more, Earn more!
Story, Post, and Question
We have given three options to our users. To write stories, to create posts and to ask questions. A platform where you get to learn something new, share the trends and sharpen your writing skills.
Protection and Security
We have regular data backups. User content, passwords and other details are secured with us. User safety is our priority.
Also our
Mobile Application
Our vision was to create a simple navigation and modest mobile view. We used React Native application on both iOS and Android Platform. We revamped our navigation structure to make it easier for users to access their published collections. Our mobile experience is flawless. The transformation from desktop to mobile, from the small screen to the big, the penpenny platform is designed to work for everyone, everywhere.
A responsive design for mobile application, penpenny also runs smoothly on mobile devices just like the website is designed to be fully responsive.
We designed, made a Strategy, and we are set to put it in Motion soon...
Behind the scenes - Get to know our
User Experience
Behind the scenes- Get to know our
User Experience
We wanted to keep our product requirements simple and minimalistic. We designed a homepage with dashboard where the user can select four of their favourite topics. The dashboard of the users will suggest the topics of their interests as they’ve selected. Thus the user experience was created sleek and simple with a fancy and appealing look.
Our customized
Tablet View
Our customized
Tablet View
The tablet version of penpenny is absolutely proper and sophisticated. It is a responsive and tablet friendly. This website can be viewed on tablet without any barriers. Our designers created the website to adapt to the user's viewing environment (mobile, tablet, laptop etc.) It does this through the use of some clever technologies blended with modern designs!
Talking to us?? Look at our-
Web Development
We used SaaS Application for our product. The Mean Stack was used as the development stack. Deployment for penpenny was secure and scalable, and was done on cloud platform.
Next please - Summing up our efforts
Solution We Came Up With
Our Frontend Application for penpenny was built with Angular 7, while the Backend was built with NodeJS. We used MongoDB as database and various data science solutions such as text classification, image classification for content review.
Python, Tensorflow were used for data science development. React Native application was built for iOS and Android platforms. The entire SaaS application was deployed on AWS Cloud Platform. We came up with various AWS Services such as EC2, S3, API Gateway, Route 53, Certificate Manager, CloudFront, AWS Lamda etc to deploy various applications.
Artificial Intelligence
We avoid pornography, abusive stuff etc. Thus assuring our users a safety feeling when using the platform. We provide appropriate tags and preferences to the user. Thus the feed is searched and trending topics are spread.
Data Security
Other than avoiding data security, no one can carry your API’s. Keeping your information super safe.
Auto Scaling and Monitoring
Auto Scaling works on infrastructure monitoring. The site loading is controlled and worked smoothly through them.
Automated Deployments
Continuous deployment with rigorous testing is done. Multiple approvals are taken for this process.
Penpenny provides a platform to express yourself through writing. Though there are many platforms available to express yourself Penpenny is unique in its own way. It lets users post their original ideas and viewpoints and share them with public. Best writers can even earn through this platform. I will definitely recommend every person who wish to share their views and thoughts to use this platform. All the best ‘penpenny’.
